Short-form videos have become more popular over the last few years. TikTok was the first platform to introduce this type of video, but YouTube has been also leaning toward this video format with the ”Shorts” tab added to the main menu. Short videos now are not only popular but also necessary for video marketing, it is important for brands and creators to include them in their marketing strategy since this type of content format is constantly receiving higher engagement than any other type of video.
In this blog, we will be covering the YouTube shorts monetization and how you can start earning additional income from them. Continue reading to understand how you can profit from posting Shorts on your YouTube channel.
How does YouTube short monetization work?
There are multiple sources for YouTube Shorts monetization. We have revenue Ad sharing, a YouTube premium subscription, YouTube fan funding, and a YouTube shopping wall.
We will be diving deeper into how all these sources work and how you can start your YouTube Shorts monetization, let us discuss first who is eligible for this type of monetization and how to make your account ready to earn money.
Firstly, if you have had your share of YouTube content creation, you probably know that YouTube sets multiple rules to allow creators to make an income through the platform. So, if you want to learn how to make money on YouTube through Shorts monetization you will need to make sure you meet all the requirements set. The most important of which is to have a minimum of 1,000 subscribers as well as either 10 million views over the last 90 days or 4,000 watch hours on your long-form videos in the last 12 months. You will also need to follow YouTube guidelines and post only advertiser-friendly content according to YouTube’s outlined guidelines, terms of service, and copyright.
Below is a breakdown of how YouTube short monetization works;
1. Ads revenue sharing
YouTube shorts monetization operates through the revenue that is collected by the ads that are displayed before or between shorts that are posted by two different creators. The revenue is not being shared to your channel only but it is split and is based on a four-step formula. First YouTube collects all the ad revenue shown between videos in the feed, then calculates it and removes the amount that should be paid to cover music licensing and what is left goes to the creator Pool. After they allocate a percentage to each monetizing creator based on their views, the team takes 55% of the allocated revenue and you take 45%.
2. YouTube Premium subscriptions
You can create a paid subscription for your subscribers where you will be offering exclusive content or sneak peeks into upcoming projects. And just like ads revenue sharing, YouTube will pay you 45% of the net revenue from YouTube Premium based on your share of views within your country.
3. Fan Funding
Once you turn on the Youtube monetization you will become eligible for the Fan funding option including thanks, stickers, and memberships…
these super thanks and stickers are a way for your subscribers to express their support and appreciation of the content you provide. A viewer can purchase a one-time animation that they can see on top of your shorts and they get to post s special comment. You get 70% of The super thanks price after taxes.
For the membership, you can set it yourself with a monthly price. You will be able to keep 70% of the total membership revenue, and the rest of the 30% goes to YouTube.
4. Youtube shopping wall
You can also monetize your YouTube shorts using YouTube shopping to promote your products and services. If your shorts feature a product you can tag them during the upload flow. A product overlay will then show up on your content and viewers will be able to browse and make purchases without leaving YouTube and continuing to watch your short.
How to start YouTube short monetization
Now that we have discussed how monetization works and how you can start earning money from posting YouTube shorts, let us teach you how to start and make the first step of applying for the Youtube Partner Program.
sign in to YouTube> click on profile picture> go to YouTube Studio> Click Earn on the left menu> If you are eligible you will notice an apply button>follow the steps on the screen then wait for the YouTube team to review your application.
For the super thanks and fan funding, you can go to Youtube studio> click on the Earn tab> then select Supers> click get started and follow the steps shown on screen.
Lastly, for memberships, you can enable them by going to the Earn tab on YouTube Studio> click on Membership and then Get Started.
Q&A
Can I monetize YouTube Shorts?
To monetize your shorts, you will need to be accepted into the Youtube Partner Program (YPP).
How can I check YouTube Shorts Revenue?
YouTube Analytics displays estimated daily shorts feed ad revenue. You can also check your earnings in Youtube Studio’s content section.
How many subscribers do I need to monetize YouTube shorts?
You can monetize your YouTube shorts by joining the YouTube partner program. So in order to do so and meet their criteria you will need to gain at least 1,000 subscribers and 10 million views on shorts in the last 90 days.
