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Strategies to rank your YouTube videos, It is disappointing when you put in hard work to create quality videos for your channel but in the end, none of them is ranked.
Producing high-quality content is of course necessary to grow the YouTube channel but it is not enough. Without optimizing your channel and videos for Google search and YouTube’s recommendation system you will not reach a large audience and rank your content.
In this article, we will be sharing 7 strategies you can implement to help you rank your YouTube videos.
What is YouTube SEO
SEO in general is a set of strategies for optimizing the user experience that aims to improve a page’s position in search engines.
YouTube SEO is the process of optimizing your videos to rank higher in YouTube search results. This will help you get more views and traffic. There are of course various factors that come into play, including video title, the use of keywords… YouTube algorithm will take all factors into consideration when ranking your video.
What to consider before publishing a video
Now if you want to turn your channel into a full-time job or side hustle and make money on YouTube or just want to rank your channel make sure to include all 3 strategies before publishing any video
1. Use of Keywords
Targeting keywords will help you rank on Google and YouTube so your videos can be discovered by search. Your keyword selection must be smart,, try to go for the ones that have high traffic.
It would be even better if you kept all your videos around a specific group of keywords.
2. Related Content
If you want your channel and videos to be recommended to more audience, make sure to keep the videos on the same topic, around the same length, and mark words you should repeat on every video.
YouTube’s recommendation system keeps people on the platform by recommending videos that match what they usually interact with, so by focusing on one topic, the YouTube algorithm will start recommending you to other new audiences.
3. Trends
In order to attract views for your videos, make sure you are updated on the current trends. Whenever a new trending topic appears or a new sound, you can go on and make a video about it immediately, that way you will get lots of views for it.
Strategies to rank your youtube videos
After we have learned about the things that will help with the ranking of videos, let us dive into the tips you can implement in your growth strategy to make videos reachable to the largest audience possible.
1. Video’s title
Crafting the title carefully is a crucial step if you want to rank your video.
Try to put the most important information at the beginning of the title, and also include specific keywords. This is one of the most important factors for YouTube to index and rank the content.
It would be best to avoid scam baits and state in the title a clear and specific idea about what will be presented in the video.
2. Youtube tags
Normally keywords will help you rank on Google, but if you want high traffic on YouTube you have to use tags. They are one of the factors that YouTube considers to identify the subject of the video and recommend it to viewers who are interested in the same niche.
If you want the tags to work for you then do not overdo it! stay focused on tags related to the used keywords you are trying to rank for and don’t try to rank for more than one.
3. Video description
In each video, you have the right to add a description so benefit from it. The title you will provide for the video will be concise, so the description can be longer and more detailed, try to include keywords that represent the topic covered in the video, as well as information on what the video is about in a descriptive way.
With a smart and eye-catching description, you can attract and increase your video engagement.
4. Thumbnails
YouTube normally will assign a thumbnail to your video which may not represent well what you want to deliver on the video. That is why It would be better to craft your own creative thumbnail for each video. Use different fonts as well as bright colors and aesthetically pleasing pictures. This will not directly help with video ranking but it will for sure attract to click on your video.
5. Boost views
It may sound like a controversial strategy to buy views for your videos but it will work to rank your videos in Google at least. There are many platforms that offer YouTube views.
If you are a beginner you can get YouTube views just to establish credibility and authority at first, and then you can continue with organic views. Having a high number of views will make you appear trustworthy and encourage people to watch and subscribe to your channel.
In conclusion, If you follow the tips provided in this article, you can optimize your YouTube videos for ranking higher in search results as well as improve the experience of internet users and get more exposure.
Q&A
How to rank your YouTube videos?
if you want your videos to rank you need to keep people watching. If your video keeps people on YouTube and different users are clicking on it then YouTube will rank your video higher and let it appear to more people in search results.
How does YouTube rank videos?
YouTube will use a variety of factors to determine the relevance of a video, including the title, description, and tags. YouTube will also take into consideration the number of views likes and comments you have on a video to rank it higher in search results.
How many subscribers do you need to rank your YouTube video?
In order to rank your YouTube videos you will need a minimum of 10k subscribers. But keep in mind, not only subscribers that matter, if you have high views and likes count, you will be ranked even if the subscribers number is still low.
