The TikTok app offers so many options for brands and businesses, which is why including the platform in your marketing approach is a must since you will be able to increase interactions, raise brand awareness, and even encourage more sales.
As a content creator, successful influencer, or business owner, you must maximize TikTok’s potential, and if you have not yet optimized your TikTok profile or included a link to your TikTok bio, then you may be missing out on thousands of benefits.
So, if you’re ready to make the most out of your TikTok profile, this blog will walk you through the process of how to add a link to your TikTok bio and explain why this method is beneficial to all businesses, brands, and creators on the platform.
4 Benefits of adding a link to TikTok bio
Your social media accounts are an effective way to attract new audiences of potential customers. However, if profile visitors cannot easily access your online store, website, or anything you like to promote then their chances of finding it are low.
This is where your bio link comes into play! By adding a clickable link in your social media bio, and your TikTok account you can quickly direct your followers and people who viewed your TikTok profile to your website making it easy for them to learn more about you, browse what you have to offer, and even make a purchase.
The only clickable thing you can include on your TikTok profile is your bio link, that individuals can use to access your online store or website. So, if you have a business or brand you are promoting, using this feature is mandatory for many reasons:
- Including a link in your bio will increase your website traffic and lead to more sales as your account goes viral on TikTok.
- Increase the number of visitors to your most recent blog entries.
- Easily promote your promotions and offers and encourage users to make new purchases.
- Encourage your followers to join your mailing list for special offers and sign up with only a few clicks.
How to add a link to TikTok Bio
The process of adding a TikTok link to your profile is quite simple you just have to remember what will make this process easy:
- You must switch to a business profile; only a business account allows you to include a clickable link in your TikTok bio. To access this feature, make sure you convert to a business TikTok account.
- Only business accounts with a minimum of 1,000 followers can use TikTok’s ‘link-in-bio’ feature.
- You can include clickable links in your bio only on the TikTok mobile app. To add your bio link, be sure to use your phone rather than a computer.
Now to include a link in your bio, all you have to do is:
- Open the TikTok app> go to your profile page> click on edit profile below your username> you will notice a section where ”website” is written, click on it> enter the URL you want to show on your profile.
You will have the possibility to add only 1 link in your bio, and if you need to add more than one link then you must think of other alternatives such as adding a landing page link that has many other links related to your business.
In brief, with more than 1 billion users, TikTok is developing as a tool for businesses to drive more engagement for them while offering them the ability to make their brand go viral. Many features are now available on the platform to help with the process of building a brand persona easier. Whether you have the website link feature or not, there’s so much that brands can do on TikTok and marketers may accomplish a lot on the app.
Q&A
What is a TikTok bio link?
On your TikTok profile, you can add any clickable link you choose. Most people post a link to their website to direct visitors to it and increase traffic to their site.
Why you can’t add a Link to your TikTok Bio?
Only a business account allows you to include a clickable link in your TikTok bio. To access this feature, make sure you convert to a business TikTok account.
Why is TikTok deleting links from bios?
TikTok has begun restricting links to app stores in creators’ bios, as well as some external e-commerce links, such as Amazon Storefront links, as the platform pushes for in-app buying, in an attempt to increase income.
Can you have multiple links in the TikTok bio?
Adding multiple links in your TikTok profile bio is not possible, but to share several links, you can use a ‘Link In Bio’ platform or create a landing page with many clickable links and direct your TikTok bio link there.
